The KNOW was founded in 2017 by publicist turned art advisor and partnerships consultant natasha roberts.
She works with creatives, arts organizations, brands, and nonprofits to build culturally-relevant experiences and collaborative campaigns. Through the production of thought-provoking branded digital content and implementation of modern PR strategies, Natasha cultivates public engagement and organic buzz for client projects.
Before launching the KNOW, Natasha found herself drawn to the rapidly emerging start-up world in New York, and after stints in PR and luxury events, she honed in on creative leanings to develop an expertise in fine art. Natasha has completed post-graduate studies in curatorial practice and contemporary art at The School for Curatorial Studies (Venice, IT) and Christie’s Education (New York, NY), as well as perfumery at Pratt Institute (New York, NY). Combining her professional skill set with a passion for advocacy and innovation, Natasha and her clients have garnered press in Artnet News, Vogue, PAPER, Entrepreneur, The Wall Street Journal, Juxtapoz and more. In 2023, Natasha was announced as the first-ever Publicist at Public Art Fund.
While majoring in sociology, with a minor in multi-ethnic studies, at American University in Washington, D.C., she held internships and positions in public affairs and communications for NPR, the Peace Corps, Habitat for Humanity, and Food & Water Watch. Natasha also studied Arabic and ancient architecture in Amman, Jordan, and speaks French fluently, as well as Spanish and German.
To get in touch, email NR@NatashaRoberts.me.
Partners
We work with a select group of art advisors, design professionals, social media and marketing strategists - a proudly multi-faceted global team. Email to inquire about collaborating with us.